Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners
CULMS006B Mapping and Delivery Guide
Develop and implement the interpretive/communication strategy for an exhibition
Version 1.0
Issue Date: May 2024
Qualification | - |
Unit of Competency | CULMS006B - Develop and implement the interpretive/communication strategy for an exhibition |
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Description | This unit describes the performance outcomes, skills and knowledge required to develop the overall interpretive/communication strategy for an exhibition. The unit focuses on analysis, strategy development, implementation and evaluation.No licensing, legislative, regulatory or certification requirements apply to this unit at the time of endorsement. | ||
Employability Skills | The required outcomes described in this unit of competency contain applicable facets of Employability Skills. The Employability Skills Summary for the qualification in which this unit of competency is packaged, will assist in identifying Employability Skills requirements. | ||
Learning Outcomes and Application | This unit applies to individuals responsible for the development and implementation of strategic communication approaches for any type of cultural exhibition. It requires the application of significant planning, organisational and communication skills underpinned by extensive knowledge of exhibition communication options.Work is undertaken autonomously in collaboration and consultation with others and often by individuals with management and team-leading responsibilities. | ||
Duration and Setting | X weeks, nominally xx hours, delivered in a classroom/online/blended learning setting. |
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Prerequisites/co-requisites | Nil | ||
Competency Field | Exhibition Development and Management |
Development and validation strategy and guide for assessors and learners | Student Learning Resources | Handouts Activities |
Slides PPT |
Assessment 1 | Assessment 2 | Assessment 3 | Assessment 4 | |
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Elements of Competency | Performance Criteria | |||||||
Element: Analyse communication needs | ||||||||
Element: Analyse overall exhibition concept to determine broad parameters for the communication strategy | ||||||||
Element: Review other relevant exhibition documentation to inform strategy development | ||||||||
Element: Source relevant information on audienceprofile and conduct appropriate research on characteristics and needs | ||||||||
Element: Analyse the links between audience, overall concept and proposed storylines and themes | ||||||||
Element: Consult with appropriate colleagues and stakeholders to determine and clarify communication needs | ||||||||
Element: Develop communication strategy | ||||||||
Element: Develop the various aspects of the communication strategy based on analysis and consultation | ||||||||
Element: Develop options and approaches which take account of audience needs, overall objectives, operational constraints and the principles of universal access | ||||||||
Element: Refine strategy through testing and challenging of ideas and approaches | ||||||||
Element: Consult with appropriate colleagues to ensure a co-operative and holistic approach to exhibition development | ||||||||
Element: Identify the need for specialist advice and assistance for the implementation of the communication strategy | ||||||||
Element: Prepare details of strategy in appropriate format and communicate to relevant colleagues and stakeholders | ||||||||
Element: Oversee implementation of communication strategy | ||||||||
Element: Organise/allocate resources for development of materials to support the communication strategy | ||||||||
Element: Monitor the production of materials and make appropriate adjustments to ensure communication objectives are met | ||||||||
Element: Facilitate continuing holistic approach through ongoing consultations with other exhibition personnel | ||||||||
Element: Evaluate communication strategy | ||||||||
Element: Develop and agree on appropriate evaluation mechanism with relevant stakeholders | ||||||||
Element: Evaluate success of communication strategy using agreed evaluation mechanisms | ||||||||
Element: Integrate knowledge gained from evaluation into future work activities |